French industries of furniture and wood, wood Sweden and Finnish federations will launch a communication campaign in order to fight against the idea that wooden constructions would destroy the forests.
The objective of this campaign is to promote wooden material in the constructions field, with its utilizations and to fight against CO2 emissions. The slogan prepared for this campaign is “I say YES to wood for saying NO to carbon dioxide”. Beginning with 17th of November, a TV spot will run on France Television channels, which will focus on a spokesman who explains the relation between using wood and reducing CO2 and, specially, the wood’s ecological advantages. Thus, wood contains the smallest trace of carbon from all materials, as the experts who were present at the launching of this campaign say.
The wood industry offers ~400.000 employments in France. The professionals remind the fact that wood industry field offers 10 times more employments, compared with the firewood field.
Source: http://www.batiactu.com |
